Automotive Film Industry Overview:
Automotive Film is a thin laminate
film that can be installed to the exterior and interior parts in an automobile.
They provide variety of colors and styles along with high durability, privacy,
and protection from harmful sun rays. They are widely used in passenger as well
as commercial vehicles on account of rising awareness of fuel and energy
saving. Moreover, these films protect interior and exterior of the vehicle from
fading and degrading and prevent the glass from shattering during minor
accidents.
Some of the prominent factors that
positively influence the growth of Automotive Films Market are low setup cost,
high durability, easy customization, and availability of color options.
Moreover, automotive films are long lasting, easy to repair, and provide safety
to the original paint. With the aforementioned reasons, Automotive Film
Industry is expected to propel the growth of the market over the assessment
period, 2017 to 2027. Furthermore, increasing automotive production & sales
and shifting manufacturers focus towards energy saving and cost effective
vehicles are predicted to fuel the growth of the market over the forecast
period, 2017 to 2027. However, strong regulations regarding the color of window
film in many countries are expected to hinder market growth.
Competitive Analysis:
The major players operating in the Automotive Film Industry
are Avery Dennison Corporation. (U.S.), HEXIS S.A. (France), 3M (U.S.), Eastman
Chemical Company (U.S.), Arlon Graphics, LLC. (U.S.), MATERIAL SCIENCES
CORPORATION (U.S.), DuPont (U.S.), Garware Suncontrol (India), NEXFIL (U.S.),
Johnson Window Films, Inc. (U.S.), Saint-Gobain Performance Plastics (France),
Madico, Inc. (U.S.), Kay Premium Marking Films LTD (UK), and others.
Market Segmentation:
The Global Automotive Film Industry
is categorized on the basis of type, application, vehicle type, and region. On
the basis of type, the market is classified into wrap films, window films, and
paint protection films. Window film can be subdivided into ceramic, hybrid,
metallized, and dyed films. Based on film types, the window film segment is
expected to be the largest segment of the Automotive Film Industry over the
assessment period. These films help in blocking the UV rays, which help in
lowering the inside temperature of the vehicle and reduce the fuel consumption.
Moreover, they improve the fuel efficiency by decreasing the load on the
engine. Additionally, they provide better safety by preventing the glass from
shattering during the accidents.
Paint protection films are predicted
to grow with a moderate CAGR on account of increasing prominence about their
unique properties. They offer exceptional resistance to stain and scratch, high
clarity, superior durability. They are widely utilized on the exterior part of
vehicle such as rocker panels, hoods, bumpers, back mirrors, trunks, roofs, and
door. Wrap films are commonly used for advertising purpose as they are
relatively cheaper than other mode of promotion. Wrap films segment is
predicted to grow with a healthy CAGR on account of increasing demand for
personalized cars along with the change in consumer lifestyle. Moreover, heavy
duty vehicles such as buses and large vans, used for campaigning and tourism
activities also use wrap films for advertisement. On the basis of application, the
market is segmented into exterior and interior. On the basis of vehicle type,
the market is segmented into passenger cars and commercial vehicles. The
passenger cars segment is estimated to witness the significant growth due to
rising population coupled with increasing demand for privacy and
personalization.
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Regional Analysis:
North America is estimated to be the
largest Automotive Film Industry followed by Europe and Asia Pacific on account
of strong existence of many big market players. Germany is predicted to
register a strong growth due to tremendous demand of paint protection film in
automobile sector. In Asia Pacific, countries such as China, Japan, and South
Korea are the fastest growing market for Automotive Film, and is estimated to
grow with the same pace over the assessment period. Rising living standards
along with the flourishing growth of automotive sector is predicted to
contribute in the regional market growth. In North America, U.S and Mexico are
among the major contributors in the regional market growth due to expansion of
automotive sector. The Middle Eastern and African countries such as Qatar,
Saudi Arabia, and the United Arab Emirates (UAE) are predicted to witness
steady growth on account of rising foreign investments and shifting of
manufacturing base to these region.
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